August 25th, 2016 by

Feeling a bit disconnected from the latest Pokémon Go craze? Don’t worry,  if you’re still mostly living in the real world, Pokémon Go players tend to look like lost zombies searching for the virtual Holy Grail. If you dig virtual worlds, it’ll probably get worse.

To get a glimpse of how a not too distant future may look like for consumers through VR goggles, have a look at Hyper-Reality, a must-see concept film by Keiichi Matsuda. The  movie attempts to explore this exciting but dangerous trajectory. It’s a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.

“Our physical and virtual realities are becoming increasingly intertwined. Technologies such as VR, augmented reality, wearables, and the internet of things are pointing to a world where technology will envelop every aspect of our lives. It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world. “

HYPER-REALITY from Keiichi Matsuda on Vimeo.

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Author: Rudy de Waele

Rudy de Waele is a futurist, innovation strategist, keynote speaker, content curator and author. He assists global brands and startups with cutting edge open innovation strategy using new methodologies to re-invent and transform business. His unparalleled experience, knowledge and insight, propels leaders to stay ahead of the curve. Rudy specialises in giving technology trend forecasts, analysis and ideas exchange on how to thrive in the new economy and by facilitating Socratic Design workshops on how to create meaningful business.

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