Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says (via Forbes)

“A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 59% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, and other social applications do every day — is unethical. At least, that’s what they say on surveys.”

Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says (FORBES)

Author: Gerd Leonhard

In the words of American poet John Berryman, “the possibility that has been overlooked is the future”. Most of us are far too busy coping with present challenges to explore the future in any depth – and when we do our own cravings and fears often run away with us, resulting in utopias or dystopias that are not very helpful in terms of planning and decisions. Today’s professionals, leaders and their organisations need a dedicated, passionate long-term understanding of the future if they are to successfully navigate the exponential waves of change. For countless individuals and organizations that intelligence is called Gerd Leonhard. View all posts by Gerd Leonhard