Tag: marketing

Only Ethical Marketing Will Stand the Test of Time

Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s innovative term, “alternative facts,” to former Gen. Michael Flynn pocketing a cool half-million in cash, politics, already seemingly rooted in the mud, got dirtier. Read full Article

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CMO interview: How technology, digital have completely changed the 21st century marketer

The CMO role has expanded to encompass a broader set of requirements, particularly around digital marketing, social media and martech, as campaigns and CX shift to being more personalised and measurable. Read full Article

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